About a year ago, I wrote about a new approach I was taking in conceptualizing my personal style: using 4 style avatars, each representing a certain aesthetic, to guide and inspire my outfit choices. My avatars were: the Prince, the Artist, the Adventurer, and the Bohemian. While there was a fair bit of overlap between these avatars in terms of elements of style (silhouettes, design details, etc.), it was helpful to me to visualize them as separate and distinct “characters”, rather than try to amalgamate them under one arbitrary handle or general description. After all, even something like “preppy” or “Scandi minimalist” can mean so many different things.

The idea of a dynamic character, each with its own range of aesthetic expression, was and remains infinitely more appealing – and practical – to me than a static description that can often feel, simultaneously, very vague and too prescriptive. In my own mind, I know what the Prince wears even if I might sometime struggle to put it into exact words. That is not to say that every outfit I wear falls precisely within the boundaries of one of these avatars; sometimes, necessity or practical realities (my closet is great, but it’s not quite my dream one, say, if money was no concern) dictate that an outfit will be a very loose interpretation of my avatar-based ideal. Which is okay. I feel like I’m hitting my marks, so to speak, more often than not and I’ve never been happier with what I wear.

A reader recently asked me if I might revisit the avatar discussion and, given the intervening time since my original posts, I thought it was a great idea. Updating and reflecting on the avatars is a useful exercise for me; I’ve had time to work with and refine this approach for almost a year, but haven’t really organized my thoughts in any formal way. Enter this post.

Because I am quite terrible at talking about style in a descriptive way (ironic for a personal style blogger, I know), I am going to try to summarize my avatars in a roundabout way, using photos and brand reference points that I feel best encapsulate each aesthetic. A word on the photos: I am very good at finding stock photos of specific items online, but I have the hardest time finding style inspiration pics. Hats off to all those people with beautifully curated Pinterest boards, I have no idea how they do it. I think a big part of the problem is that, as I wrote above, I struggle to articulate my aesthetic goals in (searchable) concrete terms. Regardless, the photos I am using below represent the best of what I’ve been able to find (usually by searching for runway photos from my fave brands).

The Prince

The menswear-inspired version
The “femme” version

Designer Brands: Rick Owens, AllSaints, Theory, MaxMara, Vince

Mass Market Brands: Aritzia, Club Monaco  

This is the avatar I use the most for office-wear. While black is the core neutral of my professional wardrobe, I do like to incorporate other colours – even bold ones. Even prints! However, overall, this is a fairly minimalist aesthetic, so if I am doing a bold colour/print, I am going to balance it with very simple, clean lines and minimal “clutter”.

Here is an example of some personal outfits that fall within the Prince aesthetic:

The Artist

Designer Brands: Iris van Herpen, Sarah Pacini, Dries van Noten, Maria Cornejo

Mass Market Brands: Zara, COS

This is a dreamier, less austere version of the Prince – the lines are more fluid, softer. But it would not be true to say that it is less structured or tailored; it’s just a different kind of tailoring. While leaning towards neutrals-based and monochromatic outfits, it can still incorporate colour. At its most colourful, the Artist shades into the Bohemian.

Here is an example of some personal outfits that fall within the Artist aesthetic:

The Adventurer

the “classic” adventurer
the “avant-garde” adventurer

Designer Brands: Haider Ackermann, AllSaints, Vince, The Row

Mass Market Brands: J. Crew, COS, Madewell

The Adventurer is the least cohesive of my avatars, in the sense that it has a few different “modes” – but the spirit is the same! My usual weekend mode is the “classic” version of the avatar, but if I’m feeling a bit sassy, I’ll go into the “futuristic” mode. I don’t know if that’s the best way to describe that particular vibe, but it’s definitely edgier.

Here is an example of some personal outfits that fall within the Adventurer aesthetic:

classic
professor-ish
edge-adjacent

The Bohemian

Designer Brands: Dries van Noten, Marni

Mass Market Brands: Anthropologie, Zara, ASOS

The Bohemian shares some of the Artist’s DNA, being its more eccentric cousin. Colours, volumes, and textures are more exuberant, but the overall vibe is playful quirkiness, not twee. “Nothing too cute” is my mantra, and as a recovering twee-aholic, it’s not always an easy one to live up to.

Here is an example of some personal outfits that fall within the Bohemian aesthetic:

If you have questions about my style avatar approach, and how I incorporate it into my shopping and outfit-planning, let me know in the comments.

4 Comments on Style Avatars: A Year Later

  1. I love this post! I have never put much thought or energy into cultivating my own style but I’ve always loved fashion. Seeing you categorize inspiration this way and then translate it makes so much sense. It also seems honestly doable. Thank you!!

  2. I am really enjoying this new way of looking at clothes! So much more fun than “what makes me look the slimmest” etc. I live in a very hot climate and wonder how I could translate some of the choices to suit myself. The outfits seem to rely heavily on cool jackets and layers. Any tips or ideas?
    Many thanks!

    • I’m not sure I can be much help, as I’ve never lived in a hot climate. I do love linen for summer (as long as you can look at wrinkles as a feature, not a bug – I know it’s not for everyone) and you might be able to layer that a little bit as long as you’re outside a great deal. The other option is to look for pieces that come with built-in draping. I have a linen-blend dress (not shown here unfortunately) that is very breathable but has a cool shape + volume to it. You can wear it belted or unbelted and it has drama to it.

      Personally, when I travel on (tropical/hot) vacations, I lean into my Bohemian persona the most. Lots of colourful dresses – especially muumuus – and linen culottes and stuff like that.

      Edited to add: maybe fellow readers who live in warm climates can chime in with their thoughts/comments 🙂

  3. This was fun! Thanks for taking the time to run through it for us 🙂 seems like a lot of effort.