One of the best things I’ve done for my mental health was to establish, very early on, mile-high guardrails around my social media consumption. I consider myself a fairly “online” person but, for years, my social media activity has been confined to Instagram and this blog (and Reddit, if we want to count that, though I am almost exclusively a lurker there). I am pretty active in those spaces but also, again, within a small and well-demarcated sphere. The content that I create and, more importantly, consume is centered on my hobbies: fashion, books, thrifting, interior design, needle crafts, and so on. As a rule, I don’t follow traditional influencers (that is, people whose job it is to sell things) nor engage with ‘serious’ topics, except through things reposted by friends whose accounts I follow because I value their perspectives. The current state of the internet being what it is, I have no desire to wade into it willy-nilly and risk inadvertently stepping into a cesspool. You never know what kind of brain-rot you might pick up.
One of the guardrails I put up years ago was to never look at my For You Page (FYP) on Instagram. In the early years of the app, the algorithm didn’t get me, and I certainly didn’t get it. My FYP seemed entirely unable to deliver me content that I wanted to see, so I quickly got into the habit of growing my feed in the same way I would its IRL counterpart – mostly by word of mouth. I followed a couple of OG style blogger friends and through their follows, discovered other people who had interesting things to say about personal style. Those people, in turn, might introduce me to others and, over time, my ‘network’ grew – slowly but organically. I also learned to be ruthless about culling accounts from my feed at the first indication that our vibes were not aligned or were beginning to diverge.
Lately, though, I’ve found myself going back to my FYP. I don’t remember how it started, and the algorithm must have changed a lot in the meantime, because I was suddenly offered a lot of content that spoke directly to my interests. Which is to say: thrifting Reels. I love seeing other people’s thrift finds! Well, I love pretty much any thrift-related content, but I am especially fond of “come thrift with me” videos that offer a glimpse into other cities’ thrift scenes. And so, I started spending more time scrolling through my FYP. For a short while, it was great: just lots of fun thrift content. But then I began to notice that the algorithm took to tossing random, non-thrift Reels into the mix … and if I watched one (instead of immediately nope-ing out), it would begin to pump more of the same into my FYP. Suddenly, we had a power struggle going on.
Here’s the thing: a lot of Reels these days are quite slick and, natural curiosity being what it is, it’s easy to get sucked into watching something that you wouldn’t voluntarily seek out on your own. And while you might have no desire to subsequently watch anything like it again, it’s too late: the algorithm is convinced that you do, and that it must give it to you. You have to constantly ‘train’ and ‘retrain’ it on what it is that you actually want to be shown. I’ve started to think of the algorithm as a particularly recalcitrant toddler who must be told the rules over and over again, only to follow them for 5 minutes before running amok again. I hate it but I also found it oddly amusing … at first.
See, I thought I was in control. I was, after all, the one setting the rules. I consider myself media-literate. What harm could there be in seeing, now and again, some content that I didn’t care about? Well, it turns out, more than I realized.
At 44, I have a pretty good relationship with myself, and my body. I am proud of that because I worked f*cking HARD for it. For years. And it is hugely important in helping me navigate the changes that are part of getting older – the good and the bad. It’s a privilege to grow old, but it isn’t always easy; not in a society that has a pathological obsession with youth. I thought I was doing okay. Most of the time, I feel ageless, and what I mean by that is: I don’t feel myself defined by my age. The body, of course, carries its own clock, but I find that age is, for the most part, a state of mind. I didn’t feel 44, so when I looked in the mirror, I didn’t see 44. Until one day, a few months ago, when I looked and suddenly saw myself looking, well, old.
At first, I blamed it on perimenopause wreaking more of its particular kind of havoc on my face. But it was strange. I hadn’t noticed a gradual change; it was more like a falling off a cliff. Had it been gradual, and had I, somehow, just been blind to it before? Or was there a sudden and dramatic downturn? Is that how getting old happens – not a gentle slide but an avalanche? I was swarmed by anxiety-riddled questions and oppressed by the knowledge that I’d have to figure out how to come to terms with answers that I might not like. The idea of losing what I had worked so hard to achieve – being comfortable and content in my own skin – was intolerable. I knew I had a problem, and I knew I was the problem.
And I was right, but not in the way I originally thought.
There was nothing different in the mirror, and nothing wrong with my eyesight. I had just watched one too many makeup videos on Instagram.
Once the algorithm decided that I was suddenly interested in beauty-related topics, the floodgates opened. Dermatologists talking about various cosmetic procedures. Random women talking about facial massage. Other random women talking about facial exercises. Gen Z girls talking about the mindboggling array of makeup products required for a ‘no makeup’ look. And endless talking heads breaking down how Lindsay Lohan and Demi Moore are aging backwards, Benjamin Button-style.
So many images of women’s faces coming right at my eyeballs. Every single one of them filtered.
It clicked, eventually. The number of faces I was seeing, up close, online was far exceeding the number of faces I was seeing, equally close, in real life. I’m an introvert, for one thing, so I don’t tend to see a lot of people on a regular basis offline. And when I do, I tend not to put my face right up to theirs, close enough to count their pores. It’s not considered good manners. I’m sure that, if I did, I would observe a wide variety of skin textures. Online, skin texture does not exist. It has been filtered out of reality. On top of whatever expensive skincare, procedures, and makeup they may have, people posting algorithm-favoured Reels are using impressively sophisticated video-editing tools that allow them to control their images in much the same way that celebrities have done for decades. And the impact of those images is correlated to the volume being consumed. The more you see it, the more it ends up feeling like a norm. The more you end up feeling like a freakish outlier.
Now and again – but much, much, much, much less frequently than its opposite – I come across a Reel that shows a woman my age (or older) whose face is unfiltered and unretouched. And I experience the shock of recognition. I’ve seen something similar before. In my own mirror. But here’s the kicker: after a stream of poreless faces, it feels jarring to suddenly see skin texture. Having that reaction to social media content made me realize that I had, inadvertently, turned my own face into a jump scare. There was no hidden time bomb primed to go off right after my 44th birthday. My face looks the same now as it did a few months ago. I didn’t need a new face cream or a visit to the dermatologist; I just needed to take my social media goggles off.
I’ll leave you with this proposition, which has never steered me wrong when I’ve remembered to hold myself to it: if you find yourself feeling bad about something in your life, don’t take it for truth and rush to fix it; instead, first ask yourself why. Only when we know why we feel bad can we properly decide what we ought to do about it. If the answer is “social media”, you can be sure that the solution will not be found in anything you do offline, but in how and what you consume online.