I am not on TikTok, which ought to tell you a few things about me, some more obvious than others. Or, perhaps, all of them obvious. I am not Gen-Z, for example. Duh. I am not au courant with the latest trends in makeup (something called “crying makeup”??). I do not worship at the altar of Hailey Bieber (who seems like a generally inoffensive person). And I am usually pretty oblivious to whatever aesthetic is currently blowing up on social media.
This is probably a good thing, on the whole, as I find that social media aesthetics have a tendency to trigger my old-man-yelling-at-the-clouds reflex. Case in point: the “vanilla girl”.
I only heard about “vanilla girl” at a relatively early stage — i.e. while it is currently trending — due to commentary from some social media peeps I follow on IG and articles from the likes of Refinery29 pointing out the lack of inclusivity inherent in this trend. It’s an important discussion and you should definitely engage with it if you haven’t already. As a white woman, I don’t know that I have anything relevant to add to it. My rant today is about a far less significant issue, but one which simply won’t stop worming its way into my thoughts far more often than it should.
Why do people love beige clothing so much????
When I say that I think about this way more than I should, it’s because my general philosophy in life is to not think about other people’s aesthetic choices or their discretionary spending. Not my monkeys, not my budget. I totally understand that different people like different things. I get that. I do.
But why beige?
Why so much beige, everywhere?
It’s not just clothes, it’s houses too. Then there is the whole “sad beige parenting” thing. Beige is all over everything that’s an object of curation on social media. Do you know how hard I have to work to keep my Instagram feed from looking like a bowl of oatmeal?
Here’s why I don’t understand the seemingly unassailable dominance of beige.
One, beige clothing has a tendency to look dingy unless the materials are better than average and maintained carefully. Visually, it needs texture to make it look interesting, and texture mixing is not unlike pattern mixing: not everyone knows how to do it well.
Two, beige is not an shortcut to chic-ness. Sure, we have all seen amazingly sharp beige outfits on Insta or magazines, but those reflect only the most successful efforts of stylists and fashionistas. Throwing on a bunch of beige clothing without paying attention to shades, proportions, textures, volume, silhouette, etc. etc. doesn’t guarantee a good outfit. It guarantees beigeness. I get that some people don’t feel comfortable with colour, or don’t like colour, or don’t know how to wear colour but, like … black exists, yeah? Mediocre black clothing will always look 110% sharper than mediocre beige clothing — and I am not throwing shade here, most of us can’t afford significantly better than mediocre clothing, and that’s ok — and black requires a lot less consideration to pull together as an outfit. Black is less work and more error-proof.
Three, beige is not a universally flattering colour. Neither is black, but if I am going to look like a consumptive Victorian ghost, I think I am better off in black; it looks intentional that way.
Four, we haven’t even talked about laundry care, but see point one above. And don’t get me started on the upkeep of beige houses.
I’ve fallen into the rabbit hole of asking the internet why people like to wear beige, and have found many answers. The symbolism of beige features prominently in most of these, and once you scratch the surface of that, undertones of classism and racism (colour being strongly associated with non-white cultures) are unmistakable, bringing us back full circle to the discussion of inclusivity. What I haven’t really found are full-chested praises of beige at the purely aesthetic level. I understand that individual people might have beige as their favourite colour — people are infinitely weird in all sorts of wonderful and wacky ways — but on a mass population scale? No. Beige — the very definition of a nothingburger colour — does not have the necessary inherent qualities to visually seduce an entire generation. So I am left with the conclusion that nobody* actually likes beige as a colour, as opposed to liking beige as an idea. Change my mind!** And if flexing your bougieness is that idea, there are a multitude other means so I beg you: no more beige clothes.
(*at a statistically significant level)
(** actually, don’t. I will not be moved on this point. sorry!)