Since the last time I wrote one of these updates, the art market came and went. It was an interesting experience. At first blush, it wasn’t particularly successful; after accounting for my market-related expenses, I was able to turn a very modest profit. I didn’t make as much money as the prior 2 markets I have done, and that is without even accounting for materials or my time (either making the pieces or attending the market itself over 2 days). So … calling it a “profit” at all is generous.
This was due, in part, to the attendance at the event itself which was lower than anticipated. The show was attached to a farmers’ market which is a weekly (and usually well-attended) event. For some reason, this particular weekend was a very quiet one. That’s just luck of the draw.
The other, and probably greater, reason is simply economics. This event reinforced my theory that most people have a price ceiling for on-the-spot impulse buys, especially in a situation like this where buying art was not the primary objective of their visit (most of them coming to the venue for the farmers’ market). Based on my observation, $20-40 is generally the range for impulse buys, with people perhaps willing to spend a little more on functional art – i.e. things like pottery and jewelry. The things that appear to sell most consistently at the market fell into that price range, whether art prints, postcards, stickers, key chains, ceramics, etc.
My pieces start at $50. Lots of people admired them, but few were willing to commit on the spot. And I totally get that. As disheartening as it felt in the moment to spend a whole day without selling a single piece, I am fine with it now. I got a bunch of new followers on my art account, some of whom may, in time, decide to buy one of my pieces.
I have given a lot of thought to whether I need to adjust my “offerings” to these market economics and I have decided not to. First and foremost, I am making art for myself – as art, not as commerce. I don’t want to let economics dictate what I make. Making smaller, simpler, less detailed pieces – just to be able to sell them for a lower price – doesn’t appeal to me whatsoever. And, due to the nature of what I make, it’s almost impossible to create something simple enough to be worth selling for, say, $20 a piece without compromising the appeal required to make someone actually want to buy it.
All of this to say: I am not in a rush to join more markets. They provide good exposure but I need to balance that against the cost (low vendor fees are key) and the time investment. Finding venues that offer good traffic, independent of my own advertising, is also key to exposure – i.e. having new people see my art. I also think I might have more success at art-focused events like Royal Bison or the Strathearn Art Walk, but I know it’s much harder and more expensive to become a vendor at those shows.
But leaving aside the profit aspect, the art market was a GREAT experience. I was able to share a booth with a friend and fellow textile artist, and these 2 days gave us a wonderful chance to connect. We were able to support and encourage each other, which was great because we both struggle with impostor syndrome and it’s nice to have someone pumping you up during an intense time like a market. I also got to see other artist friends who were at the event and feel like part of a community. I even made a new friend! (Which, for an introvert in her 40s, is a huge deal.) The event left me feeling energized and inspired, and I now have a long list of project that I want to make. I don’t have any definitive plans for selling all the things I’m planning to make, but I am excited to make them. Which is what this is all about.
Speaking of which, let’s talk about what I’ve been working on.
First, I made a few more things for the market:
This was part of my on-going abstract floral series. It actually sold at the show, together with another piece in the same vein – both to the same couple who loved them so much, they couldn’t decide which one they preferred.
This was a new version of an old design, which I previously made for myself. Although popular, it didn’t sell (yet).
This is a new design which could turn into a theme. I love playing with swaths of colour. This was one of the pieces that sold as well.
Moving on, I’ve been working on some other new things:
I actually made this hoop for myself. I have a little gallery of cartoon portraits (Frida Kahlo, Elizabeth I, Iris Apfel) and have been wanting to add to it. Marie Antoinette was fun to make – I got to play with lots of different textile scraps and get creative about textures.
Speaking of my gallery, here is another one. This is actually my second attempt at Girl with a Pearl Earring. I made one years ago but it was much more rudimentary as I was just starting to figure out these embroidered portraits. I am much happier with this version, which benefits from a few more years of experience on my part.
I am testing a new technique for using thread as “paint” – it’s a more impressionistic style, I think. This design was inspired by Aurora Borealis (northern lights). My bestie loved it, so I gave it to her.
Another experiment in the same vein, this time inspired by (what else?) Monet’s waterlilies. This is definitely one design I want to revisit, perhaps to play around with different colours as well.
Winter is usually my “crafting season” — as the weather turns cold, I tend to stay home more during my days off, which means more time to make art. So I expect we will have lots to talk about in my next update.