Baby got back

Browsing through my latest batch of mags, I came across an ad for Levi’s new Curve ID denim line, which aims to complement a very important, yet sometimes overlooked asset: the bum. Levi’s women’s jeans now come in Slight Curve, Demi Curve and Bold Curve — each type reflecting different waist-to-hip (and bum) ratios. The thinking goes that a variety of people might wear the same waist size, but in the version best suited to their curves. The size range is 22-34, and there are 45 distinct choices — adjusted for curves, leg style and fabric — for each of those waist measurements.

As a gal with a not insignificant waist-to-hip ratio of my own, it’s been a struggle in the past to find jeans that are accommodating, so I think this is a great idea on the part of Levi’s. I’ve never really tried their jeans before, but this might convince me to give them a try. 
What about you? Are you intrigued enough to put aside your J Brand’s and your Current Elliott’s? If you’ve experienced the Curve ID line, send in your reviews here.

The beauty aisle

In a previous Beauty Aisle post, I wrote about the YSL Touche Eclat and its wonderful highlighting properties – a perennial favourite on beauty editors’ must-have lists. What do you know, L’Oreal has come out with a new highlighter pen that bears more than a passing resemblance to the Touche Eclat – it’s even called Touche Magique. At about $12, it’s less than a third the cost of the YSL, which gave me pause. How would it stack up against the original? By and large, I have always been impressed with the quality of L’Oreal make-up, especially mascaras and lip products, but I wasn’t sure if it would measure up in this category. Having just recently invested in a new Touche Eclat pen, I also wasn’t sure I wanted the L’Oreal one to measure up. Putting aside my internal conflict, I decided it was time for another experiment.
Well, it works, folks. The L’Oreal shade I selected (“ivory beige”) has a yellower undertone than my YSL (shade #1), which is more pink. Although both shades look fine on my (very pale) skin, I think the YSL gives a more brightening effect. It is also longer-lasting, though both eventually wear off after a few hours — I’m guilty of rubbing my eyes a fair bit, so most of the blame is probably mine. Overall, a solid effort from L’Oreal, and worth checking out if you’re interested in trying a highlighter but not ready to invest a lot in the experience.
Talk is all good, but you probably want to see the results, right? The difficulty in documenting my results comes from the fact that the highlighting effect in question is fairly subtle and, thus, not very discernible on camera. Nonetheless, here are my best photographic efforts.
Sans highlighting

Touched by the Eclat
I applied the highlighter at the inner corners of the eye, and under the eyebrow arch … in case you’re playing “where’s Waldo” at home.
And the Magique touch

Same application as before.

Thoughts? Beauty aisle questions?

Upcoming events

Edmonton is set to become a little more fashionable – Michael Kors is finally opening its new store in West Edmonton Mall on August 26. As a newly-minted fan of the diffusion line (Michael by Michael Kors), I’m excited to have the option of looking over a more comprehensive selection that is currently available at places like Holt Renfrew and Blu’s.
In other exciting news, The Bay is apparently set to debut a number of new lines, including Opening Ceremony, Catherine Malandrino, See by Chloe (yay!), Love Moschino and MaxMara Weekend. Holt will be welcoming Kate Spade, Chloe, and Victoria Beckham (love!). Only time will tell if we’re going to see these labels locally, or if they’re going to be available only in the “major” cities like Toronto and Vancouver. Did you know that The Bay’s The Room (I know, silly) in Toronto carries major designer labels like RM Roland Mouret, Erdem, Dior and Balmain? Neither did I. I guess we’re still the ‘backwaters’ over here. 
Still, it might be for the best if I don’t get too close to a Victoria Beckham dress – it would probably be bad news for the kidney I’d have to sell to buy it.
Victoria Beckham fall 2009